Dutch food retailer Koninklijke Ahold Delhaize NV on Jan. 10 said its Albert Heijn BV supermarket chain will launch a fresh-cooked meal delivery service, called Allerhande Kookt, in a large part of Amsterdam.
Beginning Jan. 11, Albert Heijn customers can order meals that will be prepared by a chef-led team and delivered by Roofoods Ltd.'s Deliveroo and Takeaway.com NV-owned Thuisbezorgd.nl within half an hour.
Allerhande Kookt, which means "all kinds of cooking" in English, will use signature recipes from Ahold Delhaize's omnichannel cooking platform, Allerhande.
The new service rollout, which is expected to strengthen Albert Heijn's position in the food service industry, follows another partnership of the Ahold Delhaize subsidiary with Dutch food ordering company Thuisbezorgd.nl to test a similar service at two of its Amsterdam stores.
The Netherlands-based Albert Heijn operates neighborhood grocery stores, larger Albert Heijn XL supermarkets, AH to Go convenience stores, and AH internet groceries. The company also owns Allerhande, a content platform that began as a paper in 1954 and is available in the U.S. as Savory.