21st Century Fox Inc.'s FOX Television Stations, Comcast Corp.'s NBC (US) and Telemundo Owned Stations Group, Univision Communications Inc., TEGNA Inc. and Nexstar Media Group Inc. have teamed up to support the introduction of next-generation broadcast TV standard ATSC 3.0.
The ATSC 3.0 standard has been designed to enhance over-the-air services for viewers while bringing together broadcast and broadband functionality for audiences. Individual broadcasters are expected to launch the new standard in 2020, with the anticipated introduction of consumer TV products equipped to receive ATSC 3.0, according to an Oct. 17 news release.
"ATSC 3.0 is something that as an industry we have to do. The new standard will transform the way we deliver content to our audiences — including viewers who are consuming information in multiple languages and screens," said Valari Staab, president of NBCUniversal Owned Television Stations, in a statement. "ATSC 3.0 will also help us to better connect advertisers with the audiences they want to reach on any platform."