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Roku unveils program to quantify impact of OTT advertising

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Roku unveils program to quantify impact of OTT advertising

Roku Inc. unveiled a Measurement Partner Program to help brands and publishers quantify the impact of the over-the-top advertising campaigns running on the Roku platform across a range of marketing and sales outcomes.

The company said Oct. 9 that it has signed up 11 partners, including Acxiom, comScore Inc., Experian PLC, Factual Inc., IHS Markit Ltd., Kantar, Nielsen Holdings PLC, Nielsen Catalina Solutions, Oracle Data Cloud, Placed Inc. and ResearchNow SSI.

The new program will help the companies seek data such as audience demographics, brand awareness, store visits, website visits and sales increases. The tools are included within the Roku Ad Framework.