trending Market Intelligence /marketintelligence/en/news-insights/trending/EexwH3sVC4g4jJyf1g5RbA2 content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

McDonald's acquires decision technology company Dynamic Yield

US Operators Bolster Downward Trajectory for US Cable Capex Forecast

StreetTalk – Episode 69: Banks left with pockets full of cash and few places to go

Street Talk – Episode 69: Banks left with pockets full of cash and few places to go

CUSIP Requests Surge in September Led by Higher Corporate and Municipal Totals

McDonald's acquires decision technology company Dynamic Yield

McDonald's Corp. said March 25 that it has agreed to acquire personalization and decision logic technology company Dynamic Yield Ltd. for an undisclosed amount.

The Illinois-based fast-food giant said it plans to use Dynamic Yield's decision technology to "personalize" customer service at its drive-thru points, self-order kiosks and on McDonald's Global Mobile App.

"With this acquisition, we're expanding both our ability to increase the role technology and data will play in our future and the speed with which we'll be able to implement our vision of creating more personalized experiences for our customers," said McDonald's President and CEO Steve Easterbrook.

Upon closure of the transaction, McDonald's will become Dynamic Yield's sole owner and will continue to invest in the company's core personalization product and teams. Dynamic Yield will remain a stand-alone company.