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Woolworths to roll out automation tech in stores

Woolworths Group Ltd. announced Aug. 6 that it partnered with Takeoff Technologies Inc. to launch automated capabilities at its stores.

Takeoff Technologies is a Boston-based startup that specializes in automation technology for online grocery shopping.

Woolworths said it will implement Takeoff's automated micro-fulfillment capabilities at three of its sites within the next 12 months. The initial three locations have yet to be determined but may include supermarkets and drinks.

The food retailer will then evaluate the suitability of the technology for further rollout.

The Australian company aims to meet the growing demand for online shopping by having Takeoff's technology move products closer to its staff, saving them time from having to locate items.

"At Woolworths, we are continuing to look for ways to enhance our customers' online experience, especially the speed at which we make orders available to them," CEO Brad Banducci said in a statement. "This partnership with Takeoff will allow us to deliver ultra convenience at a local level, with the ability to be even closer to the customer for that last-mile delivery."