DIRECTV NOW has surpassed the 1 million subscriber mark, AT&T Inc. announced Dec. 5.
Launched Nov. 30, 2016, the over-the-top streaming service picked up 200,000 subscribers in its first month. DIRECTV NOW offers more than 120 channels with four pricing plans that start at $35 per month.
Speaking at the UBS Global Media and Communications Conference in New York, AT&T CFO John Stephens said that in 2018, the company expects to address losses in the company’s traditional video customer base and continue to expand DIRECTV NOW in the OTT market, according to a press release.
The company continues to expect net video gains in the fourth quarter, including DIRECTV NOW. AT&T expects to achieve $2.5 billion or more in annualized cost synergies from the DIRECTV acquisition by mid-2018.
AT&T also plans to add cloud-based DVR, 4K Ultra HD support, more than 35,000 on-demand titles and individual profiles to DIRECTV NOW next year, Variety reported.
