Weight Watchers appointed Gail Tifford as chief brand officer to oversee the evolution of the company, according to a Feb. 5 release.
Tifford will join the executive committee of the weight management services provider and report to CEO Mindy Grossman.
Tifford, who previously served as vice president, media North America and global digital media innovation at Unilever Plc, will lead the company in both physical and digital environments.
