AT&T Inc.'s WarnerMedia named Kevin Reilly as head of content strategy for its new streaming service, Variety reported Dec. 14.

Reilly will continue serving as president of TBS (US) and TNT (US) and as chief creative officer for Turner Broadcasting System Inc. He will report to Turner president David Levy and WarnerMedia CEO John Stankey.

Earlier this year, WarnerMedia tapped Brad Bentley as general manager and executive vice president to lead the upcoming streaming service.

The U.S. carrier plans to roll out the service in the fourth quarter of 2019.