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Acxiom's LiveRamp acquires marketing data provider

Acxiom Corp. subsidiary LiveRamp Inc. has acquired Pacific Data Partners, which provides data to business-to-business marketers.

Financial terms of the transaction were not disclosed, but Acxiom said the transaction has no material impact on its guidance for the fiscal year ended March 31.

LiveRamp brought in Pieter De Temmerman and Grant Ries, the co-founders of Pacific Data Partners, to help broaden its IdentityLink identity resolution service's reach to business-to-business marketers.