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LVMH to continue hiring models under 18


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LVMH to continue hiring models under 18

LVMH Moët Hennessy Louis Vuitton SE said it will not follow Kering SA's move to ban the hiring of models below 18 years old, fashion industry journal Women's Wear Daily reported May 17, citing Antoine Arnault, head of communication and image at the luxury group.

"Let's not kid ourselves: It's not because one group bans these models that they will stop working. On the contrary, we provide them with a protected environment, so I am totally against this ban on models aged under 18," Arnault reportedly told reporters on the sidelines of the Viva Technology conference in Paris.

"We consider it almost a responsibility to continue working with them," he added, according to the report.

Arnault cited the 2017 charter they signed along with Kering, which outlines clear regulations regarding working with models aged 16 to 18. Arnault said these rules required models under 18 to be accompanied by a chaperone at all times and that brands working with these models also need to provide return transport for any work obligations after 8 p.m., the report said.

In addition, Arnault said that LVMH had consulted child psychologists and deemed it safe to hire models ages 16 to 18, noting that they represent only a fraction of models in a regular catwalk show.

The report comes days after Kering, which owns the Gucci, Balenciaga and Alexander McQueen brands, announced that it will no longer hire models under 18 years old beginning next year. Kering said the physiological and psychological maturity of models aged 18 and above are more "appropriate to the rhythm and demands that are involved in this profession."