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Asda partners with Kellogg, Unilever to trial 1st sustainability store

Walmart Inc.-owned Asda Stores Ltd. teamed up with U.S. cereal maker Kellogg Co. and Anglo-Dutch consumer-goods company The Unilever Group to trial the British grocer's first sustainability store, according to a Jan. 16 release.

The trial will begin in May at an Asda store in Leeds, U.K. It will aim to cut plastic use and encourage consumers to reuse and refill their own containers with products such as coffee, rice and pasta through a dispenser-like machine.

Asda's sustainability store will also offer Kellogg's-branded cereals, as well as PG Tips tea from Unilever.

The pilot will also let customers recycle plastic products at the Leeds store through a reverse vending machine for plastic bottles and cans, hanger recycling and a deposit box for small plastic toys, Asda said.