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Eli Global affiliate to acquire Berlin-based lead generation marketplace

An Eli Global LLC affiliate will acquire AG and its subsidiaries from BlackFin Capital Partners and's founders for undisclosed terms. is a Berlin-based online marketplace for retail customer leads in the finance and insurance sectors. It also serves as an online broker for certain insurance products. is the first company within Eli's newly established insurance services portfolio, which is aiming for a diversified mix of insurance services and other financial services. The portfolio is separate and independent from Global Bankers Insurance Group LLC, which represents Eli's life and annuity carrier division. Synergies with Global Bankers are not a required element of the portfolio's investment thesis.

The deal is expected to close later in 2018.

Allen & Overy served as legal counsel and Ebner Stolz as financial adviser to Eli. GCA Altium acted as financial adviser to Blackfin. Gutt Olk Feldhaus served as legal counsel to Blackfin.