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Report: Vista Equity joins race to acquire majority stake in Kantar

Vista Equity Partners LLC joined three other U.S. bidders that are in the running to take a majority interest in data analytics firm The Kantar Group Ltd., Reuters reported, citing two sources close to the deal.

The seller, advertising company WPP PLC, and its adviser Goldman Sachs Group Inc. have granted the private equity firm access to Kantar's books as part of its due diligence process, the sources said. They are looking to close the auction process in late June, they added.

One of the sources told Reuters that Vista is targeting a direct investment in Kantar. Synergies with its portfolio companies would only be drawn out at a later stage, the person added.

The other bidders that were earlier reported to have moved to the final bidding round were Bain Capital LP, Apollo Global Management LLC and Platinum Equity LLC.

WPP did not comment on the matter, while Vista was not immediately available for comment, according to Reuters.