PepsiCo Inc. will distribute Australian craft-brewed beverages made by Bundaberg Brewed Drinks Pty Ltd. after the two companies entered into partnership, according to March 5 statement by Bundaberg.
PepsiCo will make the drinks available in over 400,000 stores in the U.S. beginning March 26, the brewer said.
Bundaberg intends to tap into the growing market of millennials looking for new craft beverage experiences. The family-owned company makes a range of nonalcoholic drinks, including ginger beer and root beer.
