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LB Equity fund invests in cannabis beauty brand

Private equity firm LB Equity, through its LB Equity Emerging Growth LP fund, invested in Herb Essentials, a provider of cannabis-infused skin care, personal care and lifestyle products.

Herb Essentials plans to use the new funds to broaden its product line and execute its omnichannel growth strategy.

New York-based LB Equity focuses on emerging brands in the beauty and personal care sectors.