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Nestle Japan to expand nutrition service platform

The Japanese subsidiary of Nestlé SA said it plans to expand its 'Wellness Ambassador' nutrition service platform, the Nikkei Asian Review reported May 28.

The new healthcare platform, which is subscription based, will offer nutritional advice based on a customer's blood, DNA and dietary habits, the report said, citing Nestle Japan CEO Kozo Takaoka.

Aside from health advice, the platform manages sales of specialized green tea-flavored nutritional supplements, with vitamins, magnesium or calcium.

The company has also partnered with Japanese startups Genesis Healthcare and Halmek Ventures to examine DNA and blood tests.

The platform uses Line chat app using which customers can post pictures of their meals and have them analyzed by artificial intelligence to evaluate nutritional elements.

Nestle also announced a partnership with French insurance firm Axa to promote the app to company employees, and to establish new health care services using the two companies' customer data.