As expected, Iliad launched its mobile business in Italy under the brand name "Iliad," making it the country's fourth mobile operator.
The expansion gives the French telco access to a market worth about €16 billion, according to a May 29 statement. In January, Iliad appointed Benedetto Levi as CEO of its Italian business, ahead of the official debut.
Iliad in Italy is expected to compete with Wind Tre SpA, Telecom Italia SpA and Vodafone Group PLC unit Vodafone Italia.
