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Beiersdorf unveils brand for tattooed skin

Beiersdorf AG, the maker of Nivea and La Prairie products, has launched a skin care brand for tattooed skin under its new business unit Oscar & Paul.

The brand, called Skin Stories, consists of four products containing what Beiersdorf calls INKGUARD-Technology, which it said helps maintain the quality of the tattoos for as long as possible. The range includes a sunscreen stick, body lotion, repair balm and defining serum.

In addition to product development, Skin Stories also established a think tank for modern-day tattooing called the Expert Circle in a bid to gain a firm foothold in this niche market. "This will bring various disciplines in the fields of skin research and tattooing craftsmanship together," Oscar & Paul director Hauke Voß said in a statement.

Skin Stories will be available in retail stores and at selected tattoo studios from the end of this month, the company said.