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Integrity Marketing acquires senior market insurance distributor

Highland Village, Texas-based Integrity Marketing Group LLC acquired Hot Springs, Ark.-based Eldercare Insurance Services Inc. for undisclosed financial terms.

Eldercare distributes Medicare Supplement and other senior market insurance products. It placed over $60 million of annualized premiums in 2018.

The company's 60 employees will continue in their current roles. Eldercare owners Tony Bettis and John Bettis have become owners in Integrity Marketing as part of the transaction.