Media and marketing company Meredith Corp. unveiled a new sales and marketing structure March 26 for its National Media Group.
The new National Media Group sales structure includes strategic account teams comprised of brand, corporate and digital sellers and marketers, the company said. The company is integrating sellers and sales-focused marketers from former Time Inc. category teams into one of the new teams.
The Foundry and its creative ideation, branded content and native capabilities are being integrated within Meredith's digital business unit. The company will expand the portfolio oversight of Doug Olson, president of Meredith Magazines, to include a "mix of Lifestyle, Food and Luxury brands," according to the news release.
This sales approach will also apply to titles for which Meredith is exploring a sale. Mike Schneider will serve as group publisher and publisher of Fortune and Money. The Foundry will become the central creative lab and branded/native content studio for the company. Chris Hercik will expand his existing role to serve as chief creative officer and will lead branded and native content creation in addition to all marketing functions for the unit.
Studio M, Meredith's former branded content creation arm, will be merged into The Foundry.