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Tractor Supply names COO, digital commerce officer

Tractor Supply Co. announced Aug. 13 that it has named President Steve Barbarick as COO and Rob Mills as executive vice president, chief technology officer, digital commerce officer and strategy officer, effective immediately.

Barbarick has been Tractor Supply's president and chief merchandising officer since May 2016. Barbarick will remain president of the company but has the new responsibility of overseeing store operations, merchandising, marketing and supply chain concerns as COO.

Mills has been senior vice president and chief information officer since February 2014 and is in charge of the retailer's information technology and corporate strategy functions. In addition to his existing responsibilities, Mills will now also lead Tractor Supply's digital commerce operations.