California-based wealth technology company Prumentum Group has acquired an equity stake in Plancorp LLC, with which it has agreed to launch a direct-to-consumer hybrid roboadvisory platform.

The service, called BrightPlan, is planned as a wholly owned Prumentum subsidiary using goals-based financial planning. It will offer digital investment management in which users can track objectives with their assets in real time and get access to human assistance through what the companies called a financial life advocate.

BrightPlan will launch later in 2017.