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Peterson Ventures appoints new general partner

Peterson Ventures LLC named Ilana Stern as general partner.

She will be based in San Francisco and will lead the venture capital firm's efforts in the Bay Area.

Stern founded online boutique Weddington Way Inc., which was sold to direct-to-consumer brand The Gap Inc. in 2016.

Peterson Ventures is an early-stage venture fund that invests in consumer and enterprise startups.