J. C. Penney Co. Inc. on Sept. 10 launched a new line of outdoor clothing under its men's clothing brand St. John's Bay.
The St. John's Bay Outdoor collection includes rugged shirts, jackets and pants. The new range will be available in about 600 stores from Sept. 12, the department store operator said.
An Outdoor Shop featuring St. John's Bay Outdoor alongside other brands will be rolled out in select stores in October, J.C. Penney added.
