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Media & Comm, editor's picks: Nickelodeon Upfront; March Madness Live

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Media & Comm, editor's picks: Nickelodeon Upfront; March Madness Live

Here are the editor's top picks for the week.

Conference Chatter: Upfront and Personal: Nickelodeon to boost content output by 20% YOY

Viacom Inc.'s Nickelodeon (US) will offer 800 new episodes of new and returning shows, while serving up new digital and experiential offerings. The content infusion covers the gamut of pre-school fare, animation, live-action and digital entries.

Viacom strikes Paramount Plus mobile deal with Telenor

Viacom President and CEO Bob Bakish told attendees at an investor conference that Viacom reached an agreement with Telenor ASA to offer Paramount Plus, a combination of Paramount movie and Viacom television content. The package, combining Paramount movies and TV network fare, comes on the heels of a Latin American pact with Telefónica SA.

Upfront and Personal: Big factors to shape this advertising selling season

Broadcast and cable networks are looking to increase their prime-time takes for a third straight upfront season. But several big factors will no doubt impact the upcoming upfront negotiations.

March Madness Live debuts new digital program to hook fans between games

NCAA March Madness Live will provide digital "whip-around" coverage of the first two full days of the 2018 NCAA Division I Men's Basketball Championship, adding a new programming feature to the suite of livestreaming products developed by Turner Sports Inc. in partnership with CBS Corp. and the NCAA. Presented by AT&T Inc. and Lowe's Cos. Inc., the new "Fast Break" feature will take users to every tourney game on March 15 and March 16, switching from contest-to-contest with live look-ins, quickly edited highlights, social reaction and commentary.

Conference Chatter: Stand-alone headsets may propel virtual reality to next phase

Tech executives, speaking at an industry event, said they believe virtual reality is poised for growth as technology advancements improve factors, but acknowledged the sector is still looking for a "killer TV brand app." Aaron Luber, head of AR/VR content partnerships at Google Inc. said he is "astounded" by how far VR has come despite significant barriers to entry from high-price points for headwear, goggles and attendant computers, to having to position a smartphone within Google Cardboard to view content on the low end.