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Tencent's WeChat updates ad-revenue policy for publishers

Tencent Holdings Ltd.-owned messaging and social media app WeChat updated the advertising revenue share policy for developers and publishers on its platform, effective June 1, KrASIa reported, citing a company announcement.

Under the revised policy, developers of "creative games" who make less than 2 million Chinese yuan in daily ad revenue will get 70% of their single-day ad profit. On the other hand, game creators who make over 2 million yuan in daily ad revenue can keep 50% of their single-day ad revenue.

Meanwhile, developers of mini-programs and games will retain 50% of their daily ad revenue. Additionally, publishers of official accounts can keep 70% of an article's single-day ad revenue regardless of how much daily ad revenue they generate.

Previously, WeChat offered a 50:50 revenue split for mini-programs with a single-day ad revenue of less than 1 million yuan.

The updated policy comes after Tencent rival Beijing ByteDance Technology Co. Ltd. launched a social app combining instant messaging and internet-based forums.

As of May 31, US$1 was equivalent to 6.90 Chinese yuan.