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Alibaba acquires Israeli AR startup Infinity Augmented Reality

Alibaba Group Holding Ltd. acquired Israeli mixed reality startup Infinity Augmented Reality Inc. for an undisclosed amount.

Ramat Gan, Israel-based InfinityAR offers a mixed reality platform that augments content with physical surroundings.

Alibaba said it plans to leverage InfinityAR's expertise in sensor fusion, computer vision and navigation technologies.

InfinityAR and Alibaba's Israel Machine Vision Laboratory have been collaborating since 2016 on augmented reality, computer vision and artificial intelligence. InfinityAR and its team will become a part of the lab, which is a part of Alibaba DAMO Academy, to explore technologies such as computer vision and navigation.

Israeli publication Globes reported, citing market sources, that the e-commerce giant paid about $10 million for the acquisition.