trending Market Intelligence /marketintelligence/en/news-insights/trending/b7liozc3no_mkwf1kcyexw2 content esgSubNav
Log in to other products


Looking for more?

Contact Us
In This List

Netflix trials new high-end 'Ultra' tier for selected European users


2021 US broadband forecast lifted by rising digital home profiles


COVID-19 Impact & Recovery: Technology, Media, and Telecom


COVID-19 Impact & Recovery: Private Equity


Episode 13: IoT and Edge Confusion, resolved?

Netflix trials new high-end 'Ultra' tier for selected European users

Netflix Inc. has confirmed it is testing a new higher tier called "Ultra" to selected customers in Europe, Telecompaper reported, citing Tutto Android.

The Ultra plan, which reportedly costs 16.99 per month, will enable users to simultaneously stream content on up to four devices. It also supports Ultra HD and high dynamic range content as well as high-definition audio.

The new subscription tier adds to Netflix's existing €7.99 Basic, €10.99 Standard and €13.99 Premium monthly plans. The streaming giant increased the Standard tier's rate by €1 from the previous $9.99, while Premium users began paying €2 more than the previous rate of €11.99.

The recent rate increases came as Netflix unveiled plans to spend about $8 billion on content in 2018, with about $1 billion to be invested in producing original content in Europe.