Swedish fast-fashion giant H & M Hennes & Mauritz AB said Jan. 14 that its London-based fashion brand COS will launch in Reykjavik, Iceland in late 2019.

COS, which was established in 2007, already operates in Europe, Asia, the U.S. and the Middle East. The brand offers fashion items for men, women and children.

In September 2018, COS launched in China through Alibaba Group Holding Ltd.'s online marketplace, Tmall.