After announcing that it was moving "This Is Us" to Thursday night for its second season, NBC (US) is going to keep broadcast’s breakout hit series on its original night this fall.
NBC will again air "This Is Us" in its 9 p.m. Tuesday time slot, where it follows "The Voice."
The move from its planned position on Thursday at 9 p.m. gives the multigenerational drama better scheduling continuity, while keeping it away from "Thursday Night Football." CBS (US) kicks off its portion of "Thursday Night Football" on Sept. 28, with weekly contests extending until Oct. 26. NBC picks up the pro football package from Nov. 9 through Dec. 14.
TV and media consultant Brad Adgate thinks the "This Is Us" reversal is a wise choice. "You have to be careful with a franchise show," said the former Comcast Spotlight executive. "There is certainly greater revenue potential on Thursday night, but there is heavy competition from CBS with 'Thursday Night Football' and the final season of ABC (US)'s 'Scandal.'"
Adgate added that Tuesday is competitive in its own right, but if "This Is Us" slides in the ratings it will have more to do with some of the audience backing away after a strong rookie run, rather than a scheduling decision.
NBC announced ahead of NBCUniversal Media LLC's May 15 upfront presentation that it was looking to re-establish "Must-See TV" on Thursday with the "This is Us" migration. A 12-episode, event-series reprise of the multiple Emmy winner "Will & Grace," featuring original cast members Debra Messing, Eric McCormack, Sean Hayes and Megan Mullally, was scheduled to open Thursday at 8 p.m., followed by the Tina Fey-executive-produced "Great News" at 8:30 p.m., with Dick Wolf’s latest, event series "Law & Order True Crime: The Menendez Murders," starring Edie Falco, closing the night at 10 p.m.
Now, NBC’s Thursday schedule will feature "Superstore" at 8 p.m., trailed by "The Good Place" at 8:30 p.m., "Will & Grace" at 9 p.m. and "Great News" at 9:30 p.m. "Chicago Fire," which was scheduled to run on Tuesday at 10 p.m., will instead conclude NBC’s Thursday prime-time lineup in that hour.
"Law & Order True Crime: The Menendez Murders" will shift from Thursday to the 10 p.m. slot on Tuesday, after "This Is Us."
At press time, it was unclear with the schedule recalibration whether NBC will follow through on its plan to market Thursday as "Must-See TV."