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Report: Pet care products manufacturer Hero Pet Brands considers sale

Hero Pet Brands, formerly known as The Bramton Co. UK, is considering selling itself, Private Equity News reported.

Investment bank Lincoln International has been hired to manage the auction of the operating unit of NCH, people with knowledge of the matter told the news outlet.

Private equity firms are among the potential buyers for the pet care products maker, which is expected to generate EBITDA of about $9.3 million in 2019, the sources reportedly said.