British consumer confidence improved in May but remained in negative territory ahead of the June 8 general election, the latest GfK consumer confidence index showed May 31.
The index edged up two points to negative 5 in May from negative 7 in April as consumers showed increased confidence in their personal financial situation, the wider economy and future plans for shopping and saving, Joe Staton, head of market dynamics at GfK, said.
"Although the Overall Index Score is bumping along in negative territory, we haven't seen any significant fall of the kind we might expect during such periods of pre-election and pre-Brexit uncertainty," Staton added. "Perhaps the real squeeze in living standards is yet to hit home."
The GfK surveyed 2,000 people between May 1 and May 15 for the latest consumer confidence index, Reuters reported.