Hong Kong's PCCW Ltd. said May 17 that its media and entertainment arm, PCCW Media, has launched a video-streaming platform targeting millennials.

Now E will offer Asian and international dramas and films as well as global sporting events.

PCCW Media has signed exclusive content partnerships with HBO Home Entertainment Inc.'s cable television network HBO, MOViE MOViE, Now Baogu, Viu and others. The 2018 FIFA World Cup can also be watched live on the platform.

Subscribers can register up to five devices to access Now E on tablets, PCs, smartphones and the Now E Android TV Box.