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Google removed 1.7 billion ads in 2016

Alphabet Inc. unit Google Inc. said it removed 1.7 billion ads in 2016 that violated its advertising policies, as compared to more than 780 million ads disabled in 2015.

The tech giant also kicked out nearly 200 publishers out of its network permanently, according to a Jan. 25 official blog post. Google also moved against 47,000 websites for promoting content and products related to weight-loss scams; took action on more than 15,000 sites for unwanted software and disabled 900,000 ads for containing malware; and suspended around 6,000 sites and 6,000 accounts for attempting to advertise counterfeit goods, like imitation designer watches.

Google banned payday loan ads in July 2016, while the company said its systems detected and disabled a total of 112 million ads for "trick to click" in 2016.