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3 Hawaiian Electric utilities to operate under common name

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3 Hawaiian Electric utilities to operate under common name

Hawaiian Electric Industries Inc. subsidiaries Hawaiian Electric Co. Inc., Maui Electric Co. Ltd. and Hawaii Electric Light Co. Inc. in January 2020 will start working under the Hawaiian Electric brand name.

The companies have been working to synchronize the operations for six years as part of a One Company initiative, according to a Dec. 23 news release. The process also includes a new enterprise software platform that became operational last year. Hawaiian Electric estimates $246 million in customer savings over 12 years through the new platform.

Hawaiian Electric acquired Maui Electric in 1968 and Hawaii Electric Light in 1970, when it was named Hilo Electric Light. Maui Electric and Hawaii Electric Light will retain their legal names and the three utilities will continue as individual corporate entities.

The transition will take several months, Hawaiian Electric said in the release, with changes including a common logo, signage, bills, correspondence and websites.

The utilities operate on the islands of Oahu, Maui, Hawaii Island, Molokai and Lanai and serve approximately 460,000 customers. The island of Kauai is served by a separate utility, Kauai Island Utility Cooperative, which said Dec. 16 that on 11 occasions since Nov. 22 it has served all of the island's electricity needs with renewable resources.