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Viamedia taps comScore to be exclusive TV currency in 72 markets

Local cross-media advertising company Viamedia Inc. tapped comScore Inc. to be the exclusive TV currency in 72 of 73 Viamedia markets.

In a Jan. 15 statement, Mark Lieberman, president and CEO at Viamedia, said the company had expanded its services into the digital space and therefore needed a currency that was "reliable and scalable in today's complex cross-platform world."

Other details of the agreement remain undisclosed.

Headquartered in New York City, Viamedia provides audience and impression based local video and digital advertising platform.