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BMW to launch intelligent personal assistant for cars

Bayerische Motoren Werke AG on Sept. 6 said it will launch BMW Intelligent Personal Assistant, an artificial intelligence program that will enable the driver and passengers to operate and command the car by using voice commands.

BMW drivers will be able to use the personal assistant starting March 2019.

The personal assistant responds to the prompt "Hey BMW," the company said. Outside the vehicle, the personal assistant will still be able to assist the driver either through a smart speaker or a smartphone. BMW added that its personal assistant will be compatible with other digital voice assistants.

The personal assistant's capabilities are developed by BMW's Open Mobility Cloud.

The Munich-based automaker said the digital driving assistant will be rolled out in a basic version with voice control in 23 languages. New models such as the BMW X5, Z4 and 8 Series having BMW Operating System 7.0 will have the option to automatically install the personal assistant.