Sinclair Broadcast Group Inc. has its eyes on new ad revenues as it plans to enter the streaming arena with an ad-supported video-on-demand service in 2019.
The company’s CEO Christopher Ripley told attendees at the NAB Show on Oct. 18 that STIRR, a free over-the-top national streaming service that combines local news and content from various programming genres, is coming soon.
In a brief interview after the presentation, Ripley said STIRR would arrive "early next year," without subscriber fees.
On stage, Ripley said STIRR, offering both linear and on-demand fare, will feature a "combination of local news in every market, syndicated product and then a plethora of other national channels. We will have a number of channels available so you stay within the ecosystem and get your news, talk shows and entertainment programming," he said.
Ripley said that content from Jukin Media Inc. — comedy-leaning FailArmy and The Pet Collective, which shows clips and videos about animals — also will be part of STIRR’s lineup.
Sinclair recently chose Jukin to assume daily operations of TBD (US), a Sinclair multicast network that presents digital-first programming. As part of the deal, content from Jukin's brands, including FailArmy and The Pet Collective, will be expanded on TBD's programming lineup.
As it gears up for launch, STIRR is operate out of Sinclair facilities in Seattle and Los Angeles. Much of the staff is located in Southern California, working at Tennis Channel (US)'s offices in Santa Monica.