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Hearst Television, Nielsen renew ratings deal


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Hearst Television, Nielsen renew ratings deal

Hearst Corp.'s Hearst Television Inc. has renewed its contract with measurement company Nielsen Holdings PLC for local and national television and radio ratings, behavioral insights and measurement services.

The deal provides Hearst television stations with local electronic ratings across its 26 local markets; national TV ratings for its syndicated program, "Matter of Fact with Soledad O'Brien," and for Litton Entertainment educational programming, as well as PPM-based Audio Ratings for Baltimore radio stations WIYY-FM and WBAL-AM, according to a Dec. 20 news release.

The deal comes as CBS Corp. is contemplating ending its long-time relationship with the Nielsen after the parties' current contract expires Dec. 31.