Local cross-media advertising company Viamedia Inc. tapped comScore Inc. to be the exclusive TV currency in 72 of 73 Viamedia markets.
In a Jan. 15 statement, Mark Lieberman, president and CEO at Viamedia, said the company had expanded its services into the digital space and therefore needed a currency that was "reliable and scalable in today's complex cross-platform world."
Other details of the agreement remain undisclosed.
Headquartered in New York City, Viamedia provides audience and impression based local video and digital advertising platform.