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Report: Amazon India pulls millions of products from global store amid new rules

Amazon.com Inc. has removed millions of products from its Global Store in India in the wake of new regulations covering e-commerce companies in the country, The Times of India reported March 11, citing data from Marketplace Pulse.

Amazon Exports Sales LLC, the main entity for Amazon's Global Store in India, had a record 6 million products before the new rules were implemented in February, according to the report. Upon implementation of the new policies, Amazon Exports' listed products fell to 6,000, the newspaper said.

India enacted new regulations on e-commerce companies, including Amazon and Walmart Inc.-owned Flipkart India Pvt. Ltd. on Feb. 1, restricting them from selling products manufactured by entities in which they hold a stake, among other rules. In a bid to comply with the policies, it was reported that Amazon had earlier sold off its stake in Indian retailers Cloudtail and Appario Retail Pvt. Ltd. In a separate report, Amazon also pulled a range of products from its Indian website on Jan. 31.

Since its launch in 2016, Amazon's Global Store has made it possible for Indians to pay in local currency, the report said. Without its Global Store, customers can still purchase items from Amazon's U.S. site, but with restrictions over payment methods and overall shopping experience, the newspaper added.

India's new draft e-commerce regulation reportedly is expected to add more challenges to the e-commerce giant's Global Store as it requires every seller to be registered in India.