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Report: Amazon invests in app maker TrackR

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Report: Amazon invests in app maker TrackR

's cloud-basedvirtual assistant Alexa may soon help you find your lost wallet.

Amazon isinvesting between $250,000 and $500,000 in TrackR,maker of a series of products which help users locate missing items, Reutersreported May 2, citing a source familiar with the matter.

Theinvestment was made through Amazon's Alexa Fund, a $100 million fund thatinvests in technologies that help Amazon advance Alexa's capabilities.

Thepartnership will give TrackR a voice response capability and could allowcustomers to locate items via Amazon Echo.

Accordingto its website, TrackR is a Bluetooth device connected to a mobile app, whichmonitors the distance between the phone or tablet and the TrackR device. SantaBarbara, Calif.-based TrackR was co-founded by CEO Chris Herbert and PresidentChristian Smith.