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AB InBev's venture arm backs inventory tracker startup Pensa


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AB InBev's venture arm backs inventory tracker startup Pensa

Anheuser-Busch InBev SA's venture capital arm ZX Ventures LLC took part in a second funding round for Texas-based autonomous inventory startup Pensa Systems Inc., according to a Jan. 14 release.

Pensa uses advanced computer vision, patent-pending artificial intelligence and autonomous drones to automatically track in-store inventory. Its system is designed to help retailers minimize stockouts and improve product planning.

The startup raised $5 million in the new funding round led by Signia Venture Partners, with participation from Commerce Ventures and existing investors ZX Ventures, ATX Seed Ventures, Capital Factory and RevTech Accelerator.

The announcement follows Pensa's $2.2 million funding round in 2018.

Pensa said it will use the new funds to increase adoption of the product and accelerate store trials with large retailers and consumer packaged goods companies in North America and overseas.

Following the closing of the latest round, Pensa appointed Signia Venture's Ed Cluss as a director.