Madison Square Garden Co. and Hulu LLC entered into a multi-faceted marketing partnership.
The partnership includes naming rights to The Theater at Madison Square Garden in New York City, according to a March 1 news release.
The theater will now be called, The Hulu Theater at Madison Square Garden, with Hulu branding and content fully integrated across the venue, along with Madison Square Garden's digital and promotional platforms.
Hulu's content owners include Walt Disney Co., 21st Century Fox Inc., Comcast Corp.'s NBCUniversal Media LLC and Time Warner Inc.
