Comcast Corp. is in advanced stages of talks to acquire video-streaming provider Xumo LLC, The Wall Street Journal reported Dec. 26, citing sources.
The talks between the companies are exclusive, but could go either way, sources cautioned. Financial details of the potential deal could not be learned.
The talks come as Comcast unit NBCUniversal Media LLC is prepping the launch of its streaming service Peacock in April 2020. Buying Xumo could help Comcast bolster streaming efforts for its pay TV service Xfinity, Peacock and Europe-based operator Sky Ltd., some of the sources told the WSJ.
Xumo offers a free, ad-supported streaming service for internet-connected TVs, and offers support to other streaming providers. Xumo's competitors include Tubi TV, which was also rumored to be a possible acquisition target, and Pluto TV, which was bought by Viacom Inc., now ViacomCBS Inc.