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Social Reality launches blockchain identification graph platform

Social Reality Inc., a digital marketing and distribution technology platform company, has launched BIGtoken, its blockchain identification graph platform, in beta.

BIG is a consumer-powered data marketplace that allows users to own, verify and sell their data.

Those who want to join the beta phase will need to sign up and download the BIGtoken app in the Apple App Store or Google Play Store.

The three most active users during the beta phase will be awarded Bitcoin, the company said in an Oct. 9 news release. BIG beta testers eligible to compete for the prizes will initially be limited to 10,000 users.

Google is a unit of Alphabet Inc.