trending Market Intelligence /marketintelligence/en/news-insights/trending/U8j_TNlSfXUTxuHOCtlfEQ2 content esgSubNav
In This List

NCC Media launches online advertising capabilities

Podcast

MediaTalk | Episode 26: Video game industry growth softens amid post-pandemic hurdles

Blog

Insight Weekly: Job growth faces hurdles; shale firms sit on cash pile; Africa's lithium future

Blog

Silver-anniversary Black Hat Conference tackles the 'super empowered' individual

Blog

Insight Weekly: Loan growth picks up; US-China PE deals fall; France faces winter energy crunch


NCC Media launches online advertising capabilities

NCC Media added digital buying capabilities to its TV advertising platform to enable marketers to coordinate entire ad buys at the household level.

With the new digital buying capabilities, NCC Media can connect TV consumption and online activity in a single platform for marketers to run efficient and consumer-friendly campaigns, according to a March 18 news release. The new capability applies to all TV inventory, including video on demand, and to all digital formats, including video, display, social, audio, out-of-home and mobile.

NCC Media is owned by Comcast Corp., Charter Communications Inc. and Cox Communications Inc. and is a multiscreen media sales company that represents video programming providers and select digital partners in every U.S. market.