Coca-Cola Co. and JD.com Inc. plan to expand a joint plastic recycling program that both companies trialed last month in Shanghai.
The Chinese e-commerce retailer said Jan. 21 that it will use its nationwide logistics system to collect PET bottles from households as they deliver packages. The collected bottles will be sent to recycling facilities in cooperation with Coca-Cola where the recycled material will enter the circular value chain.
JD.com said the recycled PET materials will be used in couriers' uniforms and other lifestyle products.
"Through the partnership, we are excited to create a 'reverse' logistics system and, more broadly, to encourage the public, especially our consumers, to adopt responsible consumption and recycling in their everyday lives, thereby participating in a more sustainable circular economy," Zhenhui Wang, CEO of JD Logistics, said in a statement.
"Our World Without Waste initiative includes a major focus on working with partners, because no single company can solve the packaging waste problem alone," James Quincey, CEO and chairman of Coca-Cola, added.
In 2018, Coca-Cola launched its World Without Waste program that aims to collect and recycle the equivalent of 100% of its packaging by 2030.