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Lemonade officially launches in New Jersey

Lemonade Insurance Co. has launched operations in New Jersey.

A combined form, rate and rule filing for the new Garden State program obtained by S&P Global Market Intelligence in June indicated Lemonade's plans to expand into the state. The startup direct-to-consumer homeowners insurer started operations in New York in September 2016 and announced launches in Illinois and California earlier in 2017.

The company has received licenses in 13 states and plans to launch state-by-state in the coming months.