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Amazon Prime Video to expand regional content offering in India

Amazon.com Inc. is planning to add more regional content to its Prime Video streaming service in India, Reuters reported.

Tim Leslie, global vice president for Amazon Prime Video, touted India as the fastest-growing market for the platform, following investments in original Hindi shows and a film library in five Indian local languages.

James Farrell, Asia-Pacific content head for Amazon Prime Video, reportedly added that the streaming service has been adding more films in southern Indian languages such as Tamil and Telugu.

Amazon Prime Video debuted globally, including India, in December 2016. It is reportedly facing competition from, among others, 21st Century Fox Inc.-owned Star India Pvt. Ltd.'s Hotstar; Network18 Media & Investments Ltd. and Viacom Inc.'s joint venture Voot; Sony Corp.'s SonyLIV; Zee Entertainment Enterprises Ltd.'s ZEE5 and Balaji Telefilms Ltd.'s ALTBalaji.

More recently, in August 2017, Amazon Prime Video lost its country head for India, Nitesh Kripalani. The latter reportedly played a key role in helping Amazon India Ltd. secure deals with several Indian film production companies and content creators.